AI Tools for Digital Marketing: Which Ones to Use and How Much Do They Cost?

Created on 5 December, 2024 • Technolgy • 17 views • 3 minutes read

In 2024, artificial intelligence (AI) is revolutionizing digital marketing, making it easier for businesses to automate tasks, personalize content, and improve customer engagement.

1. AI-Powered Content Creation Tools

a) Jasper AI

1. What it does: Jasper is a leading AI tool that helps create high-quality written content, including blog posts, social media updates, ad copy, email campaigns, and more. It uses natural language processing to generate creative and engaging text.
2. Key Features:
3. Customizable tone and style
4. SEO optimization
5. Long-form content creation
6. Cost: Plans start at $49/month for the Starter Plan and can go up to $125/month for the Boss Mode plan.

b) Copy.ai

1. What it does: Copy.ai is an AI writing assistant that generates content for blogs, email campaigns, social media posts, and more. It’s especially useful for marketing teams looking to save time on copywriting tasks.
2. Key Features:
3. Multiple content templates
4. Customizable copy
5. Integration with various platforms
6. Cost: Free trial available, with plans starting at $49/month for the Pro plan.

2. AI for Social Media Marketing

a) Hootsuite Insights

1. What it does: Hootsuite Insights uses AI to analyze social media data, track engagement, and measure performance across platforms like Instagram, Twitter, and Facebook. It helps marketers optimize their social media strategies and identify trends.
2. Key Features:
3. Social listening and sentiment analysis
4. Real-time monitoring
5. Customizable reports
6. Cost: Starts at $99/month for the Professional Plan.

b) SocialBee

1. What it does: SocialBee is a social media management tool that uses AI to schedule posts, generate content ideas, and manage social media campaigns. It helps users increase engagement by suggesting optimal post times.
2. Key Features:
3. Content curation
4. Auto-scheduling of posts
5. Analytics and performance tracking
6. Cost: Plans start at $19/month for the Bootstrap plan.

3. AI-Powered Email Marketing Tools

a) Mailchimp

1. What it does: Mailchimp is an email marketing platform that integrates AI to personalize email campaigns based on user behavior. It helps businesses send targeted emails that improve open rates and conversions.
2. Key Features:
3. Email automation
4. AI-based product recommendations
5. Advanced analytics and segmentation
6. Cost: Free plan available, with paid plans starting at $13/month for the Essentials plan.

b) ActiveCampaign

1. What it does: ActiveCampaign uses AI to automate email marketing workflows, segment contacts, and personalize messages based on customer behavior. It’s ideal for businesses looking to nurture leads and improve customer retention.
2. Key Features:
3. Predictive content
4. Lead scoring
5. Advanced email automation
6. Cost: Starts at $9/month for the Lite plan, with higher-tier plans available for more advanced features.

4. AI for SEO Optimization

a) Surfer SEO

1. What it does: Surfer SEO uses AI to analyze your website and compare it to top-ranking competitors, providing actionable recommendations to improve on-page SEO. It helps optimize content, identify keywords, and improve search rankings.
2. Key Features:
3. On-page optimization
4. Keyword research and analysis
5. Content audit and performance tracking
6. Cost: Plans start at $59/month for the Basic plan.

b) Clearscope

1. What it does: Clearscope is an AI-powered SEO tool that helps content marketers optimize their content by providing keyword suggestions and content recommendations. It ensures that content is highly relevant and ranks well in search engines.
2. Key Features:
3. Content optimization
4. Keyword research
5. Competitive analysis
6. Cost: Starts at $170/month for the Essentials plan.

5. AI-Powered Analytics and Insights

a) Google Analytics 4 (GA4)

1. What it does: Google Analytics 4 uses machine learning to provide in-depth insights into customer behavior, helping marketers make data-driven decisions. It offers predictive analytics and segmentation to improve targeting.
2. Key Features:
3. Predictive metrics and insights
4. User behavior analysis
5. Cross-platform tracking
6. Cost: Free, with premium features available through Google Analytics 360, starting at $150,000/year.

b) HubSpot Analytics

1. What it does: HubSpot's AI-powered analytics platform offers detailed reports on campaign performance, lead conversion, and customer journeys. It helps businesses measure ROI and optimize marketing strategies.
2. Key Features:
3. Customizable dashboards
4. Lead and sales tracking
5. Attribution reporting
6. Cost: Starts at $50/month for the Starter plan, with higher-tier plans available.

6. AI for Chatbots and Customer Support

a) Drift

1. What it does: Drift is an AI-powered chatbot that automates customer support and lead generation on websites. It engages visitors in real-time, providing instant responses and guiding users through the customer journey.
2. Key Features:
3. Conversational marketing
4. Real-time customer support
5. Lead qualification and scheduling
6. Cost: Starts at $50/month for the Standard plan.

b) Intercom

1. What it does: Intercom is an AI-based customer messaging platform that automates support tasks, provides personalized responses, and offers targeted messages to visitors based on their behavior.
2. Key Features:
3. Automated customer support
4. AI-driven messaging
5. Detailed analytics and insights
6. Cost: Starts at $39/month for the Essential plan.

Conclusion: Which AI Tools Should You Use?

Choosing the right AI tools for your digital marketing strategy depends on your specific needs. Whether you're looking to automate content creation, enhance customer engagement, improve SEO, or analyze data more effectively, there’s an AI tool that fits your business goals. With the right tools, digital marketing can be more efficient, cost-effective, and data-driven than ever before.

While some tools may come with a high price tag, the return on investment (ROI) can be substantial, especially when it comes to time saved and improvements in performance. Start with the tools that align with your business objectives and scale from there.