AI Tools for Digital Marketing: Which Ones to Use and How Much Do They Cost?

Created on 11 November, 2024 • Technolgy • 141 views • 2 minutes read

AI has become a game-changer in digital marketing, allowing businesses to automate processes, enhance customer experiences, and optimize campaigns like never before.

1. ChatGPT for Content Creation and Customer Support

Use Case: ChatGPT is excellent for creating blog posts, social media content, and email newsletters. It can also assist with customer support by providing AI-powered chatbots.

Cost:

Free Plan: Limited access, with restrictions on the number of requests.

ChatGPT Plus: $20/month for faster response times and more powerful features.

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2. HubSpot for Marketing Automation

Use Case: HubSpot is a comprehensive marketing tool that utilizes AI for content optimization, email marketing, lead nurturing, and sales automation.

Cost:

Free Plan: Includes basic features for CRM and email marketing.

Starter Plan: Starts at $23/month for small businesses.

Enterprise Plan: $890/month for large businesses with advanced features.

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3. Copy.ai for Copywriting and Content Generation

Use Case: AI-powered copywriting tool that helps create marketing copy, product descriptions, blog posts, and even ad campaigns.

Cost:

Free Plan: 2,000 words per month.

Pro Plan: Starts at $49/month with unlimited words.

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4. Semrush for SEO and Competitive Research

Use Case: Semrush uses AI to analyze website traffic, conduct keyword research, and track your competition’s digital marketing strategies.

Cost:

Pro Plan: $119.95/month.

Guru Plan: $229.95/month.

Business Plan: $449.95/month.

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5. Hootsuite for Social Media Management

Use Case: Hootsuite utilizes AI to schedule posts, analyze social media performance, and engage with followers.

Cost:

Free Plan: Basic features for individuals and small businesses.

Professional Plan: $19/month for up to 10 social profiles.

Team Plan: $99/month for 20 social profiles.

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6. Persado for AI-Powered Email Marketing Optimization

Use Case: Persado uses AI to create optimized email subject lines, body content, and calls to action that resonate with different audiences.

Cost: Custom pricing based on business size and needs.

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7. WordStream for PPC Optimization

Use Case: WordStream helps optimize your pay-per-click (PPC) campaigns through AI-based suggestions and performance tracking.

Cost:

Free Tools: Limited access to keyword research and performance analysis.

Paid Plans: Starts at $264/month for the full suite of tools.

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8. Mailchimp for AI-Powered Email Marketing

Use Case: AI features in Mailchimp help with email marketing automation, personalization, and audience segmentation for more effective campaigns.

Cost:

Free Plan: Basic features for up to 500 subscribers.

Essentials Plan: Starts at $13/month for 500 subscribers.

Premium Plan: Starts at $350/month for businesses with large email lists.

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9. Canva for AI-Based Graphic Design

Use Case: Canva’s AI helps generate custom graphics, infographics, and marketing materials based on your business needs, with an easy-to-use interface.

Cost:

Free Plan: Includes basic design tools.

Pro Plan: $12.99/month for additional features, templates, and collaboration options.

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10. Zapier for Marketing Workflow Automation

Use Case: Zapier automates workflows by connecting your digital marketing tools and apps, enabling AI to trigger actions automatically based on pre-set rules.

Cost:

Free Plan: 5 Zaps (automated tasks) per month.

Starter Plan: $19.99/month for up to 20 Zaps.

Professional Plan: $49/month for advanced automation features.

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Conclusion:

Incorporating AI tools into your digital marketing strategy is no longer optional for businesses that want to stay ahead. Whether you’re looking to automate your content creation, optimize your PPC campaigns, or enhance customer engagement, there’s an AI tool for every need. While pricing varies, many tools offer free plans or trial periods, so you can test them out before committing to a paid plan.